Capital One Café -
Auto Navigator

Completed at Street Factory︎︎︎

We created an experiential takeover of several Capital One Café‘s across the country to promote Auto Navigator, their car browsing product. We centered the campaign visuals and takeaways around the nostalgia of a long road trip and the role a car can play in one’s life. This campaign launched for National Name Your Car Day and encouraged guests to treat their car like a coveted member of the family and give it a name. Through the use of a winding road motif we led guests through the Auto Navigator car buying expeirce so they too could find a car worth naming.