Women’s Leadership Panel
Women’s Leadership Panel 2019 focused on the idea of being untapped - untapped potential, resources, talent, etc. This played into speaker selection and look + feel. I wanted this identity to feel playful, creating a space that encourages creativity and connection. The guidelines of pairing elements together are loose, with the intention of creating unique layouts for each piece. Designers were pushed to play with composition for each format leaving each encounter with the brand feeling fresh.