Minneapolis based Designer
currently at Street Factory ⚒️
Capital One Summer Escape︎︎︎
Capital One Auto Navigator︎︎︎
Hold My Bourbon Bar︎︎︎
Gateway Gameday︎︎︎
River Siren︎︎︎
Cameron’s Coffee︎︎︎
Piff Social Playbook︎︎︎
Odds + Ends︎︎︎
Email 💌
Instagram 📷
We created a bar takeover celebrating the partnership between Barmen Bourbon and Lainey Wilson, all proceeds benefiting her charity - Heart Like a Truck. Striking balance between the classic and clean Barmen aesthetic and Lainey’s boho country vibe made for a unique space that brought in all walks of life from Nashville. We delivered a hero bar, custom Lainey jukebox, lounge spaces, a custom barrel photo op, custom dart board, song inspired drink options, custom embriodery station, amongst other things.
We were tasked with dressing the Capital One Cafés in an immersive summer theme, so we brought the sunshine in. Huge washes of yellow bring the space to life creating a cheerful and inviting environment, while summer stripes and larger than life greenery cutouts bring a playful element to the space. Together they transport guests to a summer escape where they can learn more about how to Bank From Anywhere* with Capital One this summer.
* Terms apply. Web access is needed to use mobile banking. Some features may be limited outside the U.S.
* Terms apply. Web access is needed to use mobile banking. Some features may be limited outside the U.S.
Active Education
We created a giant wallet sculpt to play on their tagline “What’s In Your Wallet.” In this build we house a digital screen that can circulate content for current and future campains and events. For our summer activation we created a quiz to help guests learn about cafe services while still injecting questions that made the experience fun. We even rewarded them with a free coffee at the end.
Bank from just about anywhere
For every activation we take over the cafe’s HUB walls to create and interactive and educational piece. We leaned into summer nostalgia here with a frame that resembles a ViewMaster. Guests could approach the structure and shuffle through places they could bank from. Upon every tap they were transported somewhere new showing they could bank everywhere from the beach, a shopping mall, and -of course- the Capital One Cafe they were standing in.
Pop-up Popsicles
With rotating “popsicle” carts we created an educational moment for guests with a sweet treat. We created lollipops with the message “Bank from Anywhere” inside and had cafe ambassadors hand them out and educate passersby and guests on Capital One Checking accounts. This activation rotated through several cafes over the course of the summer.
A charitable activation for Phillips 66 in collaboration with the St. Louis Cardinals, that brought the feel of a professional baseball game to the local Little League diamond. While creating a unique identity for this event we also had to incorporate brand elements from Phillips 66 and the Cardinals to create something that felt youthful, fresh, but still ownable for both brands.
We created an experiential takeover of several Capital One Café‘s across the country to promote Auto Navigator, their car browsing product. We centered the campaign visuals and takeaways around the nostalgia of a long road trip and the role a car can play in one’s life. This campaign launched for National Name Your Car Day and encouraged guests to treat their car like a coveted member of the family and give it a name. Through the use of a winding road motif we led guests through the Auto Navigator car buying expeirce so they too could find a car worth naming.
Stories of the siren span generations. Traded like lumber around campfires + kitchen tables. While few have seen her face, all know her voice. Her mystery awaits anyone brave enough to join her.
We created this brand identity to feel at home on the banks of the St. Croix River while creating our own lore and mystery that can be expanded upon as the brand grows.
We created this brand identity to feel at home on the banks of the St. Croix River while creating our own lore and mystery that can be expanded upon as the brand grows.
